With strong roots in traditional artistry, the pret, couture, and bespoke bridal lines from the house extend design derivations that are current, yet holding timeless appeal.

Working with craft belts and regional artisans, Pooja-Keyur holds strong core values of thoughtful design, ethical sourcing, and enduring quality. Handwoven textiles, intricate embroideries, earthy dyes, and artsy prints create a distinct blend in their signature style.

Their design studio is based in Ahmedabad.